Ok. so now Phil has got all excited about one of his favourite brands. It's now my time to get excited and i quote scream like a 'biyatch'.

I cant describe my recent love for a good pair of jeans, the more i get involved with fashion the more i really look at quality and detail. A few years back i was buying jeans from topshop and having to renew them every couple of months as the shape would go and the colour would fade (not in a good way) and after getting my first pair of Dr denims after a while they began to grow even more beautiful with age a little like Helen Mirren, each rip and tear and fade would tell a little story and show my personality through my very own pair of jeans.

I feel some people underestimate the power of great fitting quality jeans, and are quick to buy shitty ones as they are so cheap.

When Phil first mentioned he was interested in stocking Dr Denim i immediately had a little scream of excitement at the hope for staff discount, and of course to help influence the masses to great quality clothing.

So i'm welcoming our new brand coming this fall:

Dr Denim.

most famous for their exquisite denim, large checked shirts, and fantastic chunky knitwear

This is the brand i'm most excited about this season.

Their first pair of beautifully crafted jeans where titled Unagi - named from the Friends episode where Ross takes up Karate, also translated from Japanese it means eel. Just a little fact for you out there….shh

So anyway, i think we have all noticed the huge increase in success of swedish Denim companies such as Cheap Monday, Nudie, Acne and of course Dr. Denim, so why is this?

i think the Swedish just take so much pride in the quality, wash and fit in denim.

Dr Denim have now branched out to creating t-shirts, knitwear and shirts. Some of my favourite items this season is their check shirts, its moving on to big checks next season, expect lots of grey cardigans purples check shirts and cold blues stripe thirst. oh and polka dot bow ties and bobble knitted hats. and of course some fucking wicked jeans.

Tess