I LEARN FROM THE PAST BUT AIM FOR THE FUTURE” – AMH

By designertherapy

I’m waiting around our middlesex store with Therapys buyer Phil, fashionable late in walks Ashley Marc Hovelle – The face behind the upcoming brand AMH.

With a battered vintage suitcase filled with samples and sportin one of his own shirts this guy knows what hes doing.

He presents his garments and me and Phil are lovin em all, and start picking items out that we want for our wardrobes.

In the past Hovelle has designed for the likes of Fred Perry, and Gabicci, and was a buyer for Urban Outfitters. So we are safe to trust this guys genius clothes.

AMH was established on the white isle of Ibiza (of course) only in 2009, and their mission – “To provide quality garments with a retro cool edge style whilst making a statement you believe in.”

Their current range is full of slogan tshirts, vests and sweatshirts mainly influenced by music classics – one of the key pieces is the legendary ”I’m Bad” (in the Jackson font) plastered across, baggy vests, T-shirts and a hoody.

Recently these have been spotted on Celebrities such as Mark Ronson, Kaiser Chiefs, Carl Cox, and MGMT.

This will be hitting our shelves early September so watch this space. Be as excited as us.

Tess

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