As the boys spent last Thursday checking out the delivery of DSQUARED2 up north i was sent to the opening party for WeSC (WeAretheSuperlativeConspiracy) new store on Neal Street, covent garden.

Tons of free drinks and some great bands and i thought it would be ok to take up the offer and check out what our new brand (coming soon) is all about.

We show up at around 7.30 and theres a stack of skateboards outside, surrounded by tattooed boys with jeans half way down their ass. The bands were really good, think n.e.r.d with girl backing singers, and they were well good.

After about four glasses of vodka and orange we checked out some of the gear, blew up balloons and listened to some bands.

Me not actually knowing much about the company apart from seeing every kid in east london with WeSC stamped on the side of their headphones, i was surprised to see how much clothes they do.

After doing a bit of cheeky research on their website i was then to discover they actually started off making clothes - "life after skate" a more developed style targeting people both within and outside of the skateboarding community.

They got a great range of check shirts, and graphic tees, but i really liked the jeans, looks like they mastered everything from baggy skater type jeans, to skinny they even got a great range of chinos.

Obviously hands down i was really interested in the headphones, i bought my first pair - black and gold Oboes. I was first quite reluctant to spend 40 quid on some headphones but as the shitty ipod ones seem to break after 2 weeks i thought i might as well do it. No word of a lie i stuck em on and it was like being in a club. The sound was wicked!!!

Don't get me wrong i'm not an expert on headphones but they are well priced and wicked, oh and of course they come in pretty much every colour so you can match em to your skate deck.

so listen out as they are coming soon.